When planning an event, you need to find the speakers and understand how to attract your audience. More importantly, you need to understand how to keep the audience engaged during the conference and in between sessions. Because this might be challenging for some event planners, we have gathered a list of reasons for how technology can help you improve your conference.
Keep communicating with the attendees
In modern days, it is important to understand that people spend most of their time in the digital world. When you are creating a conference, the communication with potential audiences will be going on for months before the actual event takes place. You need to think through all the steps of social media advertising, email campaigns, etc. During the conference, you need to think about how the audience will stay in the loop of what is happening around the venue. So you need to learn how to include smartphones and digital advertising to keep communicating with your audience at all times.
Make the impression
When your conference starts and speakers are on stage, there are not a lot of things to worry about as the audience will be engaged and focused on the content of the conference. It’s half the battle to find great speakers. You need to make sure that the audience will be impressed by the conference venue, which can be achieved by the technology use. In between sessions, depending on your conference, you can invite attendees to play virtual reality games. You can also create a great impression by playing with lights and sound, so in different corners of the venue there will be something going on that fits the taste of your audience.
Personalize the experience
Everyone at the conference will be using either a laptop, a tablet, or a smartphone. For the duration of the conference, you can create an app or an interactive online service that would notify the attendees of any exhibitions or presentations that might be happening around the venue. It can be a simple push notification when the attendee is near-by a booth of their interest. You can get creative with how you will personalize the experience of the audience, and it can all be done by setting up a few things beforehand.
Prior to the conference, you can begin collecting various data from future attendees. Of course, you will have to make sure that no personal data is being collected or stored. However, you can learn more about what kind of preferences or expectations your audience might have prior to attending the conference. You can make an Instagram story poll about their food preference; you can send out an email campaign to those who purchased their tickets about the video games they might be interested in playing in between presentations. With the cutting edge technology and advertising, you will be able to learn more about your audience, prepare and serve their needs, and later you will be prepared to plan an even better conference based on the data collected previously.