Planning a conference can be a nerve-wracking and time-consuming project. Even if you are a pro at planning and organizing events, you need to make sure that people know about your event. Of course, you can delegate it to someone else, but it is best if you take care of all the necessary steps to make the conference a great one. There are different ways to attract people to your conference, and here are a few things you need to consider when promoting your conference.
Decide who your audience is. If you are setting up a conference about B2B sales, you might want to choose the businesses that are in the B2B sector, and not waste resources on attracting others, even if the information presented can be applied to all. When targeting specific people, make sure you specify the age range. For example, if your conference is a crash course in something, then a younger, less experienced crowd will be your primary target. Once you have chosen the audience, it is time to move on to advertising techniques.
For this step, you might want to hire a marketing expert or social media coordinator. Either one of these professionals will be able to help you set up the target audience and use various online tools to attract your audience. Sure, you might think that a Facebook post or an email campaign might be enough to attract people to attend your conference, but it is more complicated. The marketing expert will help your message cut through the noise that people face on all digital mediums. They will also help you track the response of your marketing efforts, advise you on how to spread out your campaign geographically.
After you are set with the target audience, you need to set a budget for the marketing expert to be able to advertise your conference across various social media platforms. Unfortunately, to have a successful digital advertising campaign and to reach the audience you want to see at your conference, be sure to spend anywhere from $3000 and more. This does not include printed materials such as posters around the city, email campaigns such as Mailerlite, and others. Of course, everything depends on the size of the conference, but if you want the best results, be prepared to invest. Many people are surprised by how costly marketing can be, but no marketing will end up being costlier.
Once you have set up the budget, start working with a designer and marketing expert to reach the potential attendees at your conference. One extremely important thing to remember – start advertising the conference at least a month or two prior to its beginning. This is an absolute minimum for local conference. If the conference is international, even 6 months in advance is a tight schedule. You need to make sure that people will plan their budgets to buy the tickets to the conference (if it has a fee), and you need to give time for the digital campaigns to work. There are various algorithms that work on different social media platforms, so you need to be patient to see the results from the digital campaigns.