After you have found your marketing expert and the graphic designer created the visuals, it is time to launch the digital advertising campaigns across social media. As mentioned in the previous article, you need to make sure to start advertising your conference with enough time for people to make plans and join the conference. For this, there are several ways how you can promote your conference and what works on various social media platforms.
While it feels like this particular platform is dying out in some parts of the world due to the privacy concerns of its users, millions of people still use it to attend events, share photos, and take quizzes on BuzzFeed. The first thing you need to do is create an event on Facebook. Make sure you also tag the co-hosts and speakers that will be at your conference. This will bring more attention and credibility to your event. Facebook’s algorithm is super clever, and once you have specified your target audience, and created an event, you will need to boost the event. For this, you will need the marketing expert to boost it through Business Facebook and set a daily budget for the ad. It can be as low as $3, depending on the number of people you want to reach and how long do you want the ad to run. Also, remind your speakers to share the event on their personal feeds and tag you, as it will bring more traffic and attention to the event.
This platform is used by anyone nowadays, no matter their sex or age. A lot of companies already use Instagram as the platform to advertise their goods or services. They create Instagram profiles and before long, with enough money to spare, they begin investing in Instagram advertising. If you don’t have an Instagram page set up for your company, no worries! Perhaps it is the right time for you to create the Instagram page and start gaining followers.
The word of mouth is a powerful tool on Instagram. By cooperating with the speakers at your conference, you can encourage them to attract more participants by posting about it on their personal or business accounts. This can be done by either publishing posts and tagging your company’s page or tagging you in stories. You can also tag the venue of the conference, musicians, caterers, the event organizers, flower stores; basically, you can tag anyone who is going to be a speaker at the conference or is connected to the conference in one way or another.
After you started creating traffic to your Instagram page, but you still want to see better results and more participants, you can start paid advertising the event on Instagram. For a successful advertisement on this social media platform, it is best if you use a catchy visual (not a stock photo), that will be flashy enough to attract attention and will also contain a short text. The text should be able to communicate the message of the conference and its aim. With this type of advertising, you can direct people to either visit your website page or visit your official Instagram page, which will contain the main information about your conference.