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Instantly after its launch at midnight on October 19, IU’s newest digital single Strawberry Moon debuted on the highest of the each day and real-time Okay-pop music charts. By October 23, the track had achieved an ideal all-kill on the charts. Seven months after the success of her fifth studio album Lilac, Strawberry Moon is the Okay-pop singer’s third single of the yr to realize this feat. In response to an outline on Melon, IU initially conceived the track as a straightforward listening acoustic guitar observe, however the addition of producer Lee Jong-hoon’s piano melody and D bridge reworked it right into a pop-rock tune with dreamy synth sounds. The track’s lyrics evaluate once-in-a-lifetime moments of falling in like to a fantastical strawberry-colored moon.
The Strawberry Moon MV is equally whimsical, showcasing a relationship’s candy on a regular basis moments whereas additionally depicting the boundless, dizzying internal emotions by way of scenes set in opposition to a pink-and-purple-colored outer area. IU’s wardrobe presents the identical duality, comprising of each easy ensembles and glamorous get-ups. Learn on for loads of Korean vogue inspo for chill-at-home hangouts, fancy dinner dates and the whole lot in between!
The Strawberry Moon music video begins in IU’s lilac-colored home. Its hanging inside options jewel-toned color-blocking contrasted in opposition to geometric and floral prints, exuding a retro-kitschy air.
In distinction, IU’s garb is comfortable and comfortable. A white T-shirt gown with a mesh panel peeks out from beneath a sleeveless pink floral mini gown. On prime, she layers an outsized rose applique cardigan for a romantic but comforting vibe. A two-tone knit beanie, fuzzy pink platform slippers and strawberry-accented white socks additional the heat of the outfit. For jewellery, IU has on delicate silver-toned coronary heart dangle earrings. She additionally searches excessive and low for a magical pink locket necklace that ultimately transports her again to a whirlwind romance from her youth.
IU chooses heat items appropriate for fall however offers them a twist by going for pink and floral – that are normally reserved for spring − to be able to replicate the colours of the titular strawberry moon. With its slouchy silhouette, comfortable textures and use of layering, her attire serves as a information to wanting cute but relaxed at house.
Whereas sitting on planet Earth together with her love curiosity and having fun with strawberry ice cream scooped straight from the pink moon, IU is clad in a a lot dressier ensemble. Her glittery black off-shoulder mini gown comes with a puffy, mesh-trimmed skirt. A pair of modern point-toe lace-up heeled black booties balances the drama of the gown. She provides understated class with pearlescent fan-shaped earrings and an identical necklace.
A extra laid-back tackle at-home type, IU and her boyfriend are clothed in varsity-style couple pajamas as they take Polaroid selfies and play video video games. IU’s set is made up of a grey “COLLEGE” lettering tee and matching shorts. Her hair is held again with a fuzzy pink hair claw that echoes the fuzzy pink slippers of her first outfit. She spices up the informal apparel with layered gold hoop earrings.
Whereas on a film date (full with paper 3D glasses), IU sports activities a color-blocked tie-neck gown adorned with fake pearls and sequins. Yellow floral earrings with pearl centerpieces spotlight the yellow panels on her gown and provides off a sunny, vibrant vitality.
IU cruises by way of the skies in a purple convertible whereas donning a fringed purple sweater and rhinestone butterfly earrings that mirror her free-spirited mind-set.
In a flashback second to when IU acquired the locket necklace from her beau, she is proven carrying a pink prime with a white coronary heart print and an outsized off-white cable-knit cardigan. She adorns the look with twisted gold-tone hoop earrings and an intricate yellow wirework hair claw.
This scene takes place in IU’s home, nevertheless it’s virtually unrecognizable in comparison with the way it seems within the MV’s opening scene. The area is full of flowers, representing a love in full bloom. The guts print on her pink prime additionally drives the message house.
The music video closes with a romantic reunion beneath the strawberry moon. Wearing a long-sleeve white button-up with a pink bow accent and a flared knee-length pink skirt, IU walks up the steps to fulfill her lover for the primary time in a few years, handing him the locket as they interlace fingers. Crimson block heels and dainty pearl drop earrings are the right ending touches to this mature, ladylike get-up. Grounded in wine pink, the opulent outfit brings to thoughts IU’s classic luxe seems from the Korean drama Lodge del Luna, notably for the reason that present’s iconic teaser picture additionally depicts Jang Man-wol and Gu Chan-sung in entrance of a moon.
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